AdWords Fundamentals: Google AdWords Fundamentals

8m 21s 1. Creating Your Firs Gooogle Ads Account 8m 3s 2. Understanding the Google Ads Account Hierarchy 9m 49s 3. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1) 7m 15s 4. Understanding Network Settings (part 1) 6m 25s 5. Understanding Network Settings (part 2) 6m 5s 6. Understanding Location Targeting (part 1) 6m 10s 7. Understanding Location Targeting (part 2) 9m 37s 8. Configuring Location Targeting in Google Ads 5m 26s 9. Viewing Location Reports in Google Ads (part 1) 9m 15s 10. Viewing Location Reports in Google Ads (part 2) 7m 40s 11. Understanding Advanced Location Options (part 1) 8m 11s 12. Understanding Advanced Location Options (part 2) 3m 47s 13. Setting and Configuring Languages 5m 35s 14. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 1) 7m 6s 15. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 2) 5m 49s 16. Finding Your Hourly Reports in the Google Ads Interface 5m 35s 17. Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 5m 26s 18. Bidding Strategies: Target Search Page Location 10m 19. Bidding Strategies: Target ROAS 4m 44s 20. Bidding Strategies: Target CPA 7m 22s 21. Bidding Strategies: Target Outranking Share 5m 17s 22. Bidding Strategies: Maximize Clicks 4m 24s 23. Bidding Strategies: Enhanced CPC Bidding 4m 28s 24. Bidding Strategies: Manual CPC Bidding 1m 26s 25. Campaign Start and End Dates 7m 28s 26. Introduction to Dynamic Search Ads! 6m 34s 27. Understanding Sitelink Extensions (part 1) 7m 24s 28. Understanding Sitelink Extensions (part 2) 4m 51s 29. Callout Extensions 8m 19s 30. Call Extensions 5m 56s 31. Structured Snippet Extensions 2m 18s 32. App Extensions 8m 31s 33. Message Extensions 4m 55s 34. Location Extensions 9m 34s 35. Promotion Extensions 10m 25s 36. Price Extensions 10m 25s 37. Understanding Ad Rotation Settings 10m 24s 38. The Basics of Ad Scheduling 7m 6s 39. Understanding the Basics of Device Targeting (part 1) 8m 3s 40. Understanding the Basics of Device Targeting (part 2) 7m 7s 41. Understanding Campaign URL Options

7m 20s 1. Ad Group Structure Basics and Organization (part 1) 6m 27s 2. Ad Group Structure Basics and Organization (part 2) 6m 42s 3. Ad Group Structure Ideas 8m 55s 4. Creating Our First Ad Group in Google Ads

6m 50s 1. The Anatomy of Google Text Ads 5m 21s 2. Compliance in Google Text Ads 2m 24s 3. Requesting a Manual Review of Your Ads and Expediting the Process 6m 31s 4. Best Practices for Successful Text Ads (part 1) 7m 22s 5. Best Practices for Successful Text Ads (part 2) 8m 26s 6. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 1) 6m 41s 7. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 2) 14m 15s 8. The BJ Fogg Behavioral Model 11m 42s 9. Creating Our First Ad in Google Ads

5m 1s 1. Configuring Your Billing Details in Google Ads

8m 34s 1. Keyword Basics: Keywords vs Queries 4m 58s 2. The Basics of Keyword Research (part 1) 5m 56s 3. The Basics of Keyword Research (part 2) 5m 56s 4. The Basics of Keyword Planning (part 1) 6m 51s 5. The Basics of Keyword Planning (part 2) 6m 21s 6. The Basics of Keyword Organization 5m 44s 7. Understanding Keyword Match Types (part 1) 6m 18s 8. Understanding Keyword Match Types (part 2) 9m 3s 9. Keyword Match Types: Broad Match 6m 5s 10. Keyword Match Types: Broad Match Modified 6m 20s 11. Keyword Match Types: Phrase Match 5m 37s 12. Keyword Match Types: Exact Match (part 1) 6m 6s 13. Keyword Match Types: Exact Match (part 2) 5m 56s 14. Keyword Match Types: Negative Match (part 1) 6m 11s 15. Keyword Match Types: Negative Match (part 2) 7m 46s 16. Using the Search Term Report to Find Negative Keywords (part 1.1) 7m 21s 17. Using the Search Term Report to Find Negative Keywords (part 1.2) 8m 15s 18. Using the Search Term Report to Find Negative Keywords (part 2.1) 8m 51s 19. Using the Search Term Report to Find Negative Keywords (part 2.2) 6m 3s 20. Understanding Negative Keyword Lists (part 1) 5m 42s 21. Understanding Negative Keyword Lists (part 2) 7m 25s 22. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 1) 6m 3s 23. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 2) 9m 3s 24. Adding Negative Keywords at The Ad Group Level 7m 8s 25. Traffic Sculpting Using OPTMYZR 6m 20s 26. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 1) 7m 32s 27. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 2) 9m 54s 28. Using Additional Research Tools to Get Negative Keyword Ideas 10m 2s 29. Keyword Research: Using the Google Keyword Planner 1 (part 1) 8m 57s 30. Keyword Research: Using the Google Keyword Planner 1 (part 2) 6m 56s 31. Keyword Research: Using the Google Keyword Planner 2 (part 1) 8m 39s 32. Keyword Research: Using the Google Keyword Planner 2 (part 2) 9m 5s 33. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 1) 6m 51s 34. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 2) 8m 36s 35. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 1) 7m 44s 36. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 2) 9m 53s 37. Keyword Planning: Understanding the Buyer Funnel 5m 50s 38. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 1) 5m 50s 39. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 2) 9m 43s 40. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 1) 8m 20s 41. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 2) 8m 57s 42. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 1) 9m 40s 43. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 2) 7m 46s 44. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 1) 9m 15s 45. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 2) 8m 58s 46. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 1) 7m 29s 47. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 2) 10m 32s 48. Keyword Organization: Formatting Keywords in Excel 7m 57s 49. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 1) 3m 58s 50. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 2) 6m 49s 51. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 1) 6m 35s 52. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 2) 9m 36s 53. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 1) 8m 52s 54. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 2)

7m 22s 1. Account Structure: How To Create A New Ad Group Within Your Campaign 10m 48s 2. Importing Your Keyword Lists From Excel Into Your New Ad Group 13m 11s 3. Creating Multiple, Relevant Ads For Your New Ad Groups 8m 9s 4. How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign

20m 4s 1. Introduction To The AdWords Auction 15m 25s 2. Understanding Quality Score: Click Through Rate And Ad Relevancy 7m 4s 3. Understanding Quality Score: Landing Page Quality 11m 55s 4. Understanding Ad Rank and How It Is Calculated 9m 14s 5. When You Could Ignore Low Quality Scores (and when you can't!) 7m 58s 6. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 11m 25s 7. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 7m 9s 8. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)

15m 16s 1. Navigating The AdWords Dashboard 15m 14s 2. How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 6m 15s 3. Editing The Essential Campaign Settings 15m 6s 4. How To Create New Campaigns That Will Improve Your Results 15m 46s 5. How ToUse Your Website To Make The Best Campaigns Possible 11m 47s 6. How To Set Up Powerful Custom Schedules For Your Campaigns 12m 7s 7. Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules

14m 15s 1. Understanding Negative Keywords In-Depth 6m 51s 2. Using Broad, Phrase and Exact Match With Your Negative Keywords 20m 20s 3. Adding and Removing Negative Keywords and Negative Keyword Lists

6m 18s 1. Introduction To Ad Extensions 8m 15s 2. The Benefits Of Using Ad Extensions 5m 55s 3. Different Types Of Ad Extensions and Best Practices 8m 15s 4. Adding Sitelink Extensions 11m 22s 5. Configuring Your Sitelink Extensions For The Best Results 8m 13s 6. Adding Callout Extensions And Phone Extensions

15m 51s 1. The 5 Primary Forms Of Remarketing 12m 49s 2. Realizing The Benefits And Importance Of Remarketing 3m 59s 3. How To Create And Add Your Remarketing Tag 13m 28s 4. Creating Your First Remarketing Audience 13m 52s 5. Configuring Your Remarketing Campaign Settings

14m 15s 1. Understanding The Basics Of Conversion Tracking 14m 22s 2. Exploring The Different Conversion Actions Visitors Take On Your Site 17m 35s 3. Setting Up Conversion Tracking For Form Submissions 4m 34s 4. Generating And Installing Your Conversion Tracking Tag 8m 58s 5. Understanding The Basics Of Phone Call Tracking 9m 33s 6. Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data

14m 53s 1. Return On Investment (ROI) vs 9m 7s 2. How To Mathematically Calculate ROI and ROAS 11m 46s 3. Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 9m 8s 4. Calculating Profitable Keyword Bids Based On Revenue Per Click

4m 58s 1. Introduction To AdWords Scripts - What Are Scripts? 11m 36s 2. Bidding To Average Position AdWords Script Part 1 13m 58s 3. Bidding To Average Position AdWords Script Part 2

13m 30s 1. Part 1 18m 18s 2. Part 2 20m 5s 3. Part 3

9m 1. Introduction

8m 1. Setting up AdWords

6m 1. Creating a Search Campaign for Google 10m 2. Creating a Display Advertising Campaign for Google 7m 3. Optimising AdWords Campaigns

9m 1. Remarketing in Google AdWords 6m 2. Effective Measurement of AdWords Performance 4m 3. Performance Reporting